About Craig Arthur

Managing Partner, Wizard of Ads, Australia

Family Man. Consultant. Author. Teacher & Student of Marketing & Advertising. Curious. Diplomatic. Adaptable. Storyteller. Lover of History. Travel Junkie. Red Wine Drinker. Avid Reader. Researcher. Collector of Quotes.

Consultant to courageous business owners who want to grow their businesses.
Teacher of marketing & advertising to business owners and media professionals.
Author of "Making Ads Work. If you are going to advertise, know how to do it right. This is how."
Student of behavioural science and what makes people do the things they do.

I believe family-owned businesses with the right advice and support can take on the big boys and win. I believe in new ideas. I believe uncertain times bring opportunity. I believe in helping others succeed. I believe every day is an adventure. I believe in simplicity. I believe in diagnosing the problem before you offer a solution. I believe in planning & strategy before action. I believe the message makes the media work. I believe you should work smart & have fun. I believe in Relational Marketing. I believe in my Wizard Partners.

I grew up in family-owned businesses.
Dad taught me about business numbers.
Mum taught me about customer service.

My Quest Begins
I watched a man with a Ned Kelly beard cry as the bank changed the locks on the business where he worked. My mentor & best friend owned the company. I worked there too. That was the day I began my adventure to help small business owners.

Turning Point
I discovered Wizard Academy, an extraordinary school for small business owners. In 2001, I became a business partner of Roy & Pennie Williams, the Wizard of Ads.

The Team
The Wizard of Ads Group has been helping courageous business owners for over 30-years. Globally, we have a firm of 56 Wizard Partners. We've booked over one billion dollars in marketing & advertising. When you invest that much time and money, you discover some exciting stuff. Most goes against conventional wisdom.

Do you want to grow your business? Are you stuck? Frustrated?
Do you need help?

Email to organise a complimentary 1hr Zoom consultation.
You’ll have up to three Wizard Partners give you their full attention.
This is a help and get to know you meeting.
You’ll leave encouraged, inspired, and have ideas to implement.
We guarantee no sell attached at the end.
If you smell a sell, you can slap us silly.

So, strap yourself in and let the adventure begin.

Craig Arthur
Managing Partner, Wizard of Ads Australia
Partner offices in United States - Canada - Guatemala - Mexico - United Kingdom