Boom Your Business
By Craig Arthur
If someone asks for a price, give them a number.
Anything but a number raises anxiety and doubt.
Forget what sales trainers taught the world pre-transparency.
If you hide the price, you lose.
So, if they click on your pricing page, show them your table and pricing above the fold.
(Read original article Designing Effective Pricing Tables by Bryan Eisenberg, Wizard of Ads Partner @ BryanEisenberg.com)
Business owners start out doing their best to surpass their customers’ expectations, to raise the needle on the Personal Experience Factor (PEF) meter.
But, over time, they get busy and forget. And before long, they begin to take their customers for granted. They stop doing what made their business attractive to their customers.
To keep a high PEF score in the eyes of your customers, the experience has to stay polished and shiny. All the little extras you did in the beginning, you need to keep doing. Things have to be renewed, repainted, replaced and the overall experience refreshed.
Work as hard to keep your customers as you did to acquire your customers and you will always have your customers.
(Read original article Refresh the Experience by Mike Dandridge, Wizard of Ads Partner @ BusinessTurnaround.com)
While customer feedback is important, once issues good and bad have been resolved with the customer, it’s time to step back and ask a few questions internally:
1.) Is this a one-time incident?
2.) If it isn’t, how often has it happened and what conditions were in common?
3.) Is it advantageous for the company and the majority of our customers to adjust how we operate?
The needs of the many outweigh the needs of the knuckleheads.
Deal with customers in whatever way you deem best. Acknowledge their pain, thank them, appease them and please them. But before you go changing policy or your marketing message based on the behavior of a minority of them, ask yourself, “Is this a customer we want to chase after? Or is it a knucklehead?”
(Read original article… When Do You Let The Knuckleheads Walk Away? by Monica Ballard, Wizard of Ads Partner @ PerformanceMuse.com)
