Making Ads Work
If you are going to advertise, know how to do it right. This is how.
The writings of Roy H. Williams as compiled by Wizard Partner, Craig Arthur.
“Advertising begins only after you win the attention of your target, a difficult thing to do in this over communicated world.” - The Wizard
Download Making Ads Work PDF
Chapters
How Much of Your Advertising is Working?
Transactional Vs. Relational Shoppers
Testing the Advertising Waters
The Secret to Advertising Success
The Advantages of Intrusive Media
The Three Sacred Cows of Advertising
Sales Rep, Copy Writer, Business Owner
The Most Common Mistakes in Advertising: No 1
The Most Common Mistakes in Advertising: No 2
The Most Common Mistakes in Advertising: No 3 to 12
What Will Happen if I Spend More on Advertising?