Unknown Author
“If you chase two rabbits, both will escape.”
David Ogilvy
“People don’t do what they say, don’t say what they think, and don’t think how they feel.”
Robert Southey
"It is with words as with sunbeams. The more they are condensed, the deeper they burn."
Roy H. Williams
"If you were selling a commodity that was only mildly different than the same commodity sold by your competitors, you’d focus your sales presentation on those mild differences, right? Because if you didn’t, price would be the only remaining factor for your customer to consider."
Michael Lykke Aagaard
"In lead generation, don't sell the product -- sell the offer."
Warren Buffet
"Only when the tide goes out do you discover who's been swimming naked".
Roy H. Williams
"There is a spot from which your next step, regardless of the direction you choose, will be perfectly North."
Frank A. Clark
"If you can find a path with no obstacles, it probably doesn’t lead anywhere."
Roy H. Williams
"Ad writing is much easier to teach than ad strategy."
Terry Pratchett
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”
Benjamin Franklin
"It takes many good deeds to build a good reputation, and only one bad one to lose it."
Voltaire
"Judge a man by his questions rather than by his answers."
Mike Dinsdale
"Generally speaking, it takes seven years to become an overnight success."
The Wizard Partners
"First, do the things that will have the greatest impact on growth."
Richard Rumelt
Taking about the demise of Borders…
"You can always please the customer by giving books away for free. Being deaf to customers is a huge mistake but there is more to competitive success than pleasing customers—you have to please them more than competitors do and not lose money in the process."
Morris Hite
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."