“FAILURE: Vast Project, Half-vast Commitment
You have a dream, a belief, a hope. But are you willing to spend what it costs, endure what is required of you and fight for as long as it takes to achieve it? Are you willing to die on that mountain?
Unrelenting action is what turns starry-eyed daydreams into steely-eyed objectives.
You say you have a goal.
Let me look into your eyes.
Now tell me what you did today. ”
Have Courage
“Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires courage.
”
Contrasting in Marketing
“Contrasting in marketing is the degree to which your message strikes a clear and unmistakable difference between you and your competition.”
Be Adaptable
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.
”
One Thing Makes Your Ads Memorable
A High-Visibility Location for Your Business is Often the Cheapest Advertising You Can Buy
Cost-Cutter vs Entrepreneur
“A cost-cutter buys grapes and makes raisins. An entrepreneur buys grapes and makes wine. You’ll never see a person arrive to a celebration carrying a box of raisins. ”
Hang Out With People Better Than You
“If you want to soar like an eagle in life, you can’t be flocking with the turkeys.”
How To Be Happy
“Children are happy because they play.
Adults are unhappy because they do not.
So play more. Without keeping score. ”
Write With Impact
“Use half as many words and they’ll hit twice as hard. ”
Dare To Be Bold
“A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement. ”
Is Facebook for Business a Waste of Time and Money?
Change is Never Easy
“All change requires a level of pain.”
Like-Able Wins
“What’s your strategy going to be when you operate a commodity-based business… when you sell a parity product? The answer is pure and simple: Be more like-able than your competitors. In other words, be positively good. ”
“Linkedin is a place, where people I don’t know, recommend me for things I don’t do.”
The Cost Cutter
“Lower your costs and profit will rise, is the central belief of a cost-cutter. But the cost-cutter never considers the damage to customer experience. ”
Give Your Customers a Positive Last Mental Image (LMI)
Beware the Knuckleheads
“Never argue with an idiot. They’ll just drag you down to their level and beat you with experience.”
Don't Make Things Complicated
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.”
Keep it Simple
“Life is really simple, but we insist on making it complicated.”