Never Mention The Recession or Times Are Tough
I understand how tempting it is to say,
“In order to help you combat the recession we’re offering…”
"Times are tough and money is short so we... "
But all that really does is remind the customer that now is not a good time to be spending money.
(Adapted from an article by Roy H. Williams, the Wizard of Ads. Roy teaches the art of persuasion at Wizard Academy, a non-traditional business school... a school for the imaginative, the courageous and the ambitious. You should visit.)