As a business owner you have a major impact on the emotional outlook of your employees. Confident or fearful, you largely set their mood.
Any boss can make staff fearful… but fearful staff lack confidence.
“Fear is contagious. A frightened person frightens other people. And these newly frightened people will frighten still more people.” - Roy H. Williams
“Fear is very contagious. You can get fearful in 5 minutes, but you don’t get confident in 5 minutes.” - Warren Buffett on CNBC, Monday, March 9, 2009
Selling is simply a transfer of confidence, and fearful staff cannot transfer to customers what they don’t have.
Sustained business growth needs a team of confident staff.
It takes a true leader to inspire confidence.
Are you a true leader?
(By Craig Arthur, Wizard of Ads Partner @ WizardofAdsAustralia)