Branding is “commitment”.
Branding is long-term strategy.
Branding is the tortoise, not the hare.
Do not expect call to action results from a branding campaign. You are telling people “why” they should buy from you, not “when” they should buy from you – they will decide the when.
Call to action is a quick fix and done regularly erodes your brand and profit.
Branding builds your business.
Budget… Check your finances before you commit to a branding campaign. Can you afford this advertising over the long-term? If you’re after an instant gain in profits to cover the costs of branding – think twice before signing on the dotted line.
(By Sonya Winterbotham, Wizard of Ads Partner at WizardOfAds.com.au)